Mission and Vision
Monday, 04 May 2009 16:22
To distribute and sell products as exclusive that have a high added technological value and a long lifecycle.
Strategic objectives
- To be leaders: distribute the most competitive products, have a higher level of service than the competition, ensure quality by achieving excellence.
- Minimise risks: by diversifying distribution/geographical area products/channels, controlling payments, working with own brands, de-seasonalising sales.
- Grow by self-financing: fulfil objectives, achieve greater profit than financial investment, and reinvest profit back into the company
Key factors for success
- Maximum communication: with suppliers, with customers, with users, internal
- Human Resources Optimisation: different organisational structure, adapted to each clientele segment, motivation, flexibility
- Stockouts = 0
Vision
Suppliers:be their customer with the greatest growth in sales every year and also have greater market participation than any other customer.
Shareholders:profit on invested capital, emotional involvement: be the best managed company in the sector (compared with world level).
Customers:differentiating added value, competitive range/brand/sales conditions.
Employees:leading company, training and internal promotion, security.
Banks:high profit/low risk, growing turnover.
Environment:environmental awareness, help for the most needy, honesty, modesty. |
Company Culture
Values:honesty, modesty and environmental awareness.
Competition with the biggest company in the same field:flexibility and ability to adapt to customer needs, speed of reaction, complete commitment without self-complacency, speedy decision-making and completion, dynamism.
Management:perfection in management, victory, competitiveness, pragmatism, entrepreneurial spirit, business vision, team work, converting market demands into opportunities, high yield/productivity, used to working in a multicultural scenario. |
Last Updated ( Monday, 29 June 2009 14:09 )




